Created with the timeless wisdom of experienced parents and the best practices of expert academicians, in an enduring format, the FIT4FUN Reader program seeds a respectful but insistent expectation that regardless of economic status, all parents can be good parents and their kids - who are really ours, too - can be healthy kids, fit for fun and fit for a happy, productive life!

INNOVATIONS FOR LIFELONG HEALTH LITERACY THROUGH EQUAL ACCESS

BUILD a school-based communications network reaching all Kentucky families with low-cost, no-cost, common-sense ways to stay healthy.

CONNECT Kentucky families to health care by communicating available resources while promoting a prevention model.

HELP children and parents develop the confidence to make smart lifestyle decisions.

PARTNER with proven programs to expand child wellness efforts.

ENSURE the success of the next generation.

OUR MISSION as COMMUNICATORS and TRANSLATORS

• Model a new method of social, corporate and family support for educating young children about lifelong health.
• Deliver our entire program four times each school year, free of charge, to Kentucky public schools K-3 students.
• Represent the four pillars of a child’s balanced life – education, nutrition, physical activity and creativity – as achievable by every child: “Imagine, Play, Learn, Grow”™.
• Distribute the FIT4FUN™ Reader, interactive online Reader and website: a holistic wellness curriculum within a design format of high art value and numerous opportunities for the child’s self-expression.
• Provide detailed, annotated Teacher Guides and website support for easy classroom use and printed Parent Guides for extended home use.

WHAT WE BELIEVE

Within every Kentucky child lays a world of potential that we cannot afford to squander to hunger, disease, violence or ignorance. In the face of alarming statistics of childhood obesity, diabetes and hypertension, we have formed a coalition of concerned child advocates, all stakeholders in conquering these systemic epidemics. Our private-public partnership of professional communicators, parents, schools, and corporations is creating a nationally unique social marketing campaign to ensure equal access to health education for young families, emphasizing prevention and wellness through low-cost, no-cost, family-oriented ways to get healthy and stay productive.